What causes it
White, fluffy or crystalline marks low down on a wall — sometimes called efflorescence — are mineral salts that have been carried up out of the ground by rising damp. As the water travels up the wall and then evaporates at the surface, it leaves the dissolved salts behind. These nitrate and chloride salts are hygroscopic, which means they pull moisture out of the air, so even after the original water source is removed they keep the wall feeling damp until the contaminated plaster is dealt with.