What causes it
When paint flakes off a wall in sheets, or plaster sounds hollow when tapped and crumbles to powder, the cause is almost always trapped moisture in the wall behind the finish. As damp tries to evaporate through the surface, it pushes paint film away from the substrate and breaks the bond between plaster and brick. The underlying water source is most often rising damp, but penetrating damp from a defective gutter, cracked render, or failing pointing can produce the same symptoms higher up the wall.