What causes it
Damp patches that spread upward from the skirting are the textbook signature of rising damp. Ground moisture is drawn up through the brick or stone of a wall by capillary action — the same physics that lets a paper towel soak up a spill. It happens when the property's damp-proof course (a horizontal barrier near floor level) has failed, been bridged by a raised garden bed or external render, or was never installed in the first place. Period properties built before the 1875 Public Health Act are particularly prone, since damp-proof courses were not yet a building requirement.